Search Engine Optimization, SEO Advice

People ask me why is SEO complicated or what should they do? There are many experts and opinions. So what really works? I read something today that pointed out that you should treat your SEO rankings like an asset rather than a campaign. An asset is something you keep building on and hope that it will pay dividends in time. Keep in mind that if it sounds too good to be true, then be leery.

Treat your SEO rankings the same way. If rankings come quickly, great! But it’s really worth it to do SEO the right way, even if it takes longer. Organic SEO has many perks! If you build your rankings with high quality, your site will most likely to be around for the long haul. If you go for the quick wins, get ready for downfalls. Do shortcuts in anything really pay off? Typically no. So why should you do that with your business website and your investment?

I think this is a great way to understand how SEO works. I always take this in consideration when designing websites. It has become second nature for me as a web designer to use organic SEO in web design from start to finish. With most sites I have had success with SEO in getting them top ranked in less than 2-3 months. Sometimes tweeking is needed, but remember, you often have to do that with an investment.

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